It pleases me that life is never constant, never dull or uninspiring. We never stop learning - this is what keeps us going, and helps us to get out of bed each morning and face the day.

Isn’t it amazing how business evolves daily? We as a team at Red Ribbon Communications constantly find ourselves faced with new challenges, and by embracing these opportunities we just get better at what we do. We grow as a company, become more productive, save costs, learn how to handle difficult situations and in general become more business savvy.

It is much better compared to a cushy corporate job which I used to have - bored to death by doing the same thing every day, every month, year on year. In the end you don’t last long at a job, because after a while nothing changes – you do the identical internal newsletter month after month, host the same clients at the rugby suite each season and plan the annual Christmas party again and again.

According to an online survey from Right Management, 30% of employees change jobs because they seek new challenges or opportunities.

At a PR agency you deal with different clients, diverse personalities and personal preferences every day. Designers, copywriters, photographers, journalists and advertising sales people and are all a breed of their own and require respect and years of experience to handle them well. And even then they will still surprise you with a curve ball. With the constant change of technology thrown into the putt, not one day at Red Ribbon is ever the same.

In the end what makes this job worthwhile is the people you work with, the people you work for and the people you deal with everyday.