I’m very proud today. We had an international PR call with our multi-national client, Interactive Intelligence, yesterday to showcase a recent successful project, ask burning questions and share knowledge. During the call I realised South Africa does not have to stand back for any country.

We are definitely at the forefront when it comes to using social media for PR purposes and we are also very innovative in how we use corporate articles for local distribution. We constantly come up with new ideas and are prepared to test and try anything. I get the sense that the more developed, first world countries are almost stuck in a rut.

Maybe it has something to do with South Africa’s political history. We constantly need to adapt and change. We are forced to be innovative just to survive. But we enjoy these challenges and thrive on the constant flux.

I don’t know why South Africans always feel we are behind the rest of the world? We might be located at the most Southern tip of Africa, but we are certainly heading North in the PR world.