Comments on: Astroturfing - the new turf for unethical marketeers http://www.redsiren.co.za/?p=47 Technology PR Specialists Sat, 04 Sep 2010 21:51:22 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Ronelle Bester http://www.redsiren.co.za/?p=47&cpage=1#comment-12 Ronelle Bester Thu, 19 Feb 2009 20:43:27 +0000 http://www.redribbon.za.com/blog/?p=47#comment-12 Richard, Thank you for your comment about shill. So many terms for basically the same thing. Nothing is ever new, just repackedged and then renamed. Tim, Wonderful to meet someone so passionate about online marketing - it is addictive. Richard,
Thank you for your comment about shill. So many terms for basically the same thing. Nothing is ever new, just repackedged and then renamed.

Tim,
Wonderful to meet someone so passionate about online marketing - it is addictive.

]]> By: Tim Shier http://www.redsiren.co.za/?p=47&cpage=1#comment-11 Tim Shier Tue, 10 Feb 2009 13:45:23 +0000 http://www.redribbon.za.com/blog/?p=47#comment-11 Hi Ronelle, Great post and I can't agree more - astroturfing may work in the short term but almost always results in trouble (ask allIwantforChristmasisaPSP). There some surprising stats on the effect of TripAdvisor and travel generally: - 88% of TripAdvisor Visitors are influenced by the content they read on the site (European Travel Commission) - Site users make up their mind about an online brand within 11 seconds (don't recall the reference - but its true!) - Consumer Generated Media impacts the travel industry by $10 billion per year (compete.com) It certainly makes sense for people to falsly create comments but in terms of the longevity of its success I couldn't agree more, ethical marketing will always have better long-term ROI. Chat soon, Tim Hi Ronelle,

Great post and I can’t agree more - astroturfing may work in the short term but almost always results in trouble (ask allIwantforChristmasisaPSP).

There some surprising stats on the effect of TripAdvisor and travel generally:
- 88% of TripAdvisor Visitors are influenced by the content they read on the site (European Travel Commission)
- Site users make up their mind about an online brand within 11 seconds (don’t recall the reference - but its true!)
- Consumer Generated Media impacts the travel industry by $10 billion per year (compete.com)

It certainly makes sense for people to falsly create comments but in terms of the longevity of its success I couldn’t agree more, ethical marketing will always have better long-term ROI.

Chat soon,

Tim

]]> By: Richard http://www.redsiren.co.za/?p=47&cpage=1#comment-10 Richard Tue, 10 Feb 2009 08:12:53 +0000 http://www.redribbon.za.com/blog/?p=47#comment-10 I suppose the more professional (and classical) version of the astroturfer would be the shill (http://en.wikipedia.org/wiki/Shill) whereby paid agencies pretend to act as consumers to generate buzz on specific products. I suppose the more professional (and classical) version of the astroturfer would be the shill (http://en.wikipedia.org/wiki/Shill) whereby paid agencies pretend to act as consumers to generate buzz on specific products.

]]>