Deirdre van Zyl Smit

Apart from wanting to ride in the back of an ambulance when I was little, being in public relations has always been my dream job. I love the ever-changing industry, the thrill of deadlines and keeping clients in the news with new and exciting angles. It has taught me to work hard and you’ll reap the rewards… and I plan to be a part of it for many years to come.

Jun14: Soccer fever has taken over every possible medium
Apr26: The gift of giving back
Feb05: Is being bad good for business?
Nov02: In-house PR meets agency
Aug05: Tight times can equal better choices
Jul02: More multi-skilled than ever before
May08: PR-Net meeting: Social Media success stories
Feb25: Desperate times calls for interesting methods